Tullamore Dew launches Tullamore Dew Black 43 Irish whiskey
With pot still character and higher strength
Tullamore Dew has launched a new premium Irish whiskey blend - Tullamore Dew Black 43 - that will be released in limited batches to the brand’s key markets.
The new product makes its world debut in the Czech Republic and Bulgaria, where distributor Stock has already achieved brand leadership for Tullamore Dew in the overall whiskey category. It will them be launched in other leading markets.
Crafted by Ireland’s eminent Master Blender Barry Walsh, Tullamore Dew Black 43 is a triple distilled blend, enriched by spicy full-flavoured pot still whiskey aged in old Oloroso sherry casks. The ‘43’ in the name indicates its higher-than-usual alcohol strength.
Tullamore Dew Black 43's distinctive pot still character is blended to appeal to Tullamore Dew drinkers interested in extending their drinking repertoire without moving to the more exclusive aged variants.
"The new Black 43 is packaged in the standard Tullamore Dew bottle as an everyday drink, but the deep matt black labelling and silver foil give it a strongly masculine and sophisticated personality – in line with our target audience expectations” " says William Grant & Sons Marketing Manager, Benoit Batard.
"The extra strength and more complex flavour really add to the drinking experience and make a great addition to the award-winning Tullamore Dew range."
Tullamore Dew Black 43 will increase Tullamore Dew’s range of consumer choice which already comprises Tullamore Dew, 10 Year Old Reserve, 12 Year Old Special Reserve and 10 Year Old Single Malt.