Tullamore Dew scores first million bottle market
Having taken over the number 2 slot in the world Irish whiskey league table in 2005, Tullamore Dew has reached another milestone with its first million bottle market. Germany recorded the brand’s highest ever sales - selling over a million bottles, an increase of 16 per cent over the previous year.
The gain not only retains Tullamore Dew’s Irish whiskey leadership in Germany but also puts the brand at number five in the all-whiskies category there.
"While Germany has always been our largest market, we are seeing dynamic growth throughout northern and central Europe” says brand owner C&C International’s marketing manager, Ann O’Leary. “The Czech Republic is a particular rising star and should also cross the million bottle line in the near future."
Globally, Tullamore Dew now has sales of over 600,000 cases - 20 per cent up on the previous year.
