• The Rise and Rise of Irish Whiskey
• History & Heritage
• Production Process
• Factors - Natural, Human and Extra
• Irish Whiskey vs. Scotch Whisky

The Rise and Rise of Irish Whiskey

More people are drinking more Irish whiskey around the world. While some drinks categories rise and fall with fashion and changing tastes, Irish whiskey consumption continues to grow - currently at a rate of ten per cent a year.

Irish whiskey may be the smallest of the ‘big four’ - Scotch, Bourbon, Canadian and Irish - but it is the fastest growing of them all. It is also growing faster than any other spirits category globally, higher than tequila, vodka, gin and other established categories.

Many commentators and connoisseurs in the industry attribute its success and popularity to its authentic heritage, the time and care involved in its production and, above all, to the smooth and accessible taste of Irish whiskey. With these attributes, the outlook in international markets is very positive.