The Rise and Rise of Irish Whiskey
More people are drinking more Irish whiskey around the world. While some drinks categories rise and fall with fashion and changing tastes, Irish whiskey consumption continues to grow - currently at a rate of ten per cent a year.
Irish whiskey may be the smallest of the ‘big four’ - Scotch, Bourbon, Canadian and Irish - but it is the fastest growing of them all. It is also growing faster than any other spirits category globally, higher than tequila, vodka, gin and other established categories.
Many commentators and connoisseurs in the industry attribute its success and popularity to its authentic heritage, the time and care involved in its production and, above all, to the smooth and accessible taste of Irish whiskey. With these attributes, the outlook in international markets is very positive.
History & Heritage
Read about the history of Irish Whiskey - from its birth in the 6th Century to the present dayFind out More
While all are produced in a broadly similar way, each country's style has its own special characteristics to discover and savour.Find out More
Factors - Natural, Human and Extra
Find out about the natural ingredients used to make Irish Whiskey and the man-made process to convert them into Irish Whiskey.Find out More
Irish Whiskey vs. Scotch Whisky
While all are produced in a broadly similar way, each country's style has its own special characteristics to discover and savour. Find out about the differences between Irish and Scotch.Find out More