Daniel E Williams
The origins of Tullamore Dew’s legendary Irish whiskey can be traced back to 1829 when the Tullamore Distillery was founded in Tullamore, County Offaly by Michael Molloy.
Daniel E Williams was the major influence on the development of the distillery. His initials, D-E-W, inspired the whiskey to be named ‘Tullamore Dew’ with the original slogan "Give every man his Dew" still in use today.
In 1887, following the death of Mr Molloy, the distillery passed into the hands of the Daly family with Captain Bernard Daly in charge of the business. A keen sportsman, Captain Daly left the routine running of the distillery to one of his colleagues, Daniel E Williams, who eventually became general manager of the Tullamore distillery.
Daniel E Williams was the major influence on the expansion and development of the distillery and his family became joint shareholders in the distillery with Captain Daly.
Daniel E. Williams was very enterprising – he brought electricity to Tullamore in 1893. He had the distillery install the town’s first telephones and introduced motorised transport. He ran a commercial empire throughout the midlands – drinks businesses, importing tea, selling seed and grain, and a network of 26 general stores.
But there were tough times for Irish whiskey - Prohibition in America and an Economic war with Britain in the1930s didn’t help the industry. After World War II, Desmond Williams, grandson of Daniel E. Williams used modern marketing techniques and re-established Irish whiskey as a world leader.
Desmond proved as enterprising as his grandfather. In 1947, Tullamore also developed a great Irish whiskey liqueur - Irish Mist, based on an early recipe known to Ireland’s ancient chieftains. A blend of Irish whiskey, herbs and honey, the recipe disappeared in the late 17th century, only to be rediscovered in a manuscript 250 years later.
Desmond also capitalised on the Irish coffee craze, and perhaps most importantly recognised the potential of blended whiskies. The smooth, mature and distinctive taste of Tullamore Dew can be attributed to his foresight.