Advertising
Tullamore Dew Irish whiskey has just launched its latest global advertising campaign as sales continue to hit record levels. Shot on location in County Kerry, south-west Ireland, everything about the new commercial is authentically Irish - cast, director, locally composed music and the featured pub, Ó Donnabháin's in Kenmare.
The resulting film paints an emotive picture of traditional Ireland at its best, combining countryside and craftsmanship with the pleasure of enjoying fine whiskey in a convivial atmosphere with friends. Its final line 'Tullamore Dew Irish whiskey, Smooth by nature' reinforces the brand’s unique product benefit – its smoothness.
Award Winning
Tullamore Dew was recently awarded the prestigious International Marketing Award at this year’s All Ireland Marketing Awards (AIM) ceremony in recognition of the effectiveness of the brand’s marketing campaigns.
The International Marketing Award recognises firms who have achieved exceptional success in exporting a product or service from any part of Ireland. Tullamore Dew successfully demonstrated the achievements of its strategic growth in the export market; it is the top selling Irish whiskey brand in Germany, Sweden, Denmark, Poland, the Czech Republic, Bulgaria, Latvia, Lithuania and Estonia.
Tullamore Dew’s advertising has been seen for many years around the world. It's always interesting to look back on old campaigns noting the changes in fashion for hairstyles and clothes. Tullamore Dew has consistently produced premium advertising, valuing the brand's Irish heritage and highlighting the legendary smooth taste.
